Those who work at nonprofit organizations are constantly evaluating what things are worth their time. Should they pursue new initiatives to serve more people, or continue to focus on their current services? Should they throw a fundraising event to raise money and awareness about their nonprofit, or try to get donations through other means? Does it make sense to try to grow their base of supporters, or simply encourage the supporters they already have to get more involved?
These are just of a few of the questions nonprofit leaders are wondering about. Once they answer them, then comes the hard work of actually implementing the strategies they decide on.
Some nonprofit leaders who are looking to simplify their marketing efforts turn to companies that offer Google Ad Grant Management for nonprofits. This type of service has many benefits.
Google Ad Grant Management Services Can Help Nonprofits Secure the Google Ad Grant
The first step in taking advantage of a Google Ad Grant, which provides qualifying nonprofit organizations with up to $10,000 in free advertising, is to apply for the grant. This is a fairly involved process, but working with Google Ad Grant experts can help nonprofits navigate it. There are even companies who will apply for the grant on a nonprofit’s behalf.
Setting Up and Running Google Ads
The next thing a Google Ad Grant management service can help with is setting up the nonprofit’s initial Google Ad campaign. They can help the nonprofit determine what types of people the nonprofit should target: potential clients, donors, volunteers, etc. They can then craft ads that will help attract those types of visitors to the nonprofit’s website.
Landing Page Design
When someone clicks on a Google Ad, it will take them to the nonprofit’s website. It’s important that the page the visitors land on be compelling and provide them with the information they are likely looking for. If the Google Ad is targeting potential clients, the landing page should clearly explain the services the nonprofit provides and who they are meant for. If the Google Ad is targeting potential donors or supporters, the landing page should be geared toward explaining all of the good things the nonprofit is doing and how someone can join them in the work they are doing—either by donating to the cause or volunteering.
A good landing page will have a clear call to action, which allows the visitor to take the next step. The call to action could be “Sign up for our newsletter,” “Contact us for service,” “Become a volunteer,” “Donate,” or any other action that a nonprofit wants visitors to take. If a nonprofit organization doesn’t have someone in-house who is experienced with landing page design, some Google Ad Grant management companies can help with this.
Conclusion
Working with a company for Google Ad Grant management can offer a lot of benefits for nonprofits. Find one that can demonstrate a track record of managing Google Ad campaigns that deliver good results.
